The Private Label Development Process for Retail Chains, Step by Step
- Data Collection and Client Brief
Food Logistics gathers detailed information from the client (retail chain) regarding the needs, expectations, and requirements for the new product. During this stage, data is gathered regarding the target audience, taste preferences, pricing, quality and regulatory requirements. The client provides their guidelines, packaging expectations, product features, and logistics requirements.
- Requirements Analysis and Confirmation
The collected data is analyzed by the product development team and the manufacturers. Technological and raw material capabilities are verified, and the customer's requirements can be met. The recipe and production technology are confirmed with the manufacturer. A preliminary cost estimate and implementation schedule can be prepared at this stage.
- Product and Packaging Concept Design
A preliminary product concept is created, which includes the recipe, ingredients, and a preliminary packaging design. Designers prepare label and packaging visualizations consistent with the retail chain's brand identity. The client receives a concept proposal for approval or comments. At this stage, a sensory evaluation of the sample products also takes place.
- Finalizing the Recipe and Packaging Design
After concept approval, the final recipes and packaging are prepared. Product quality and stability tests are conducted. The final packaging designs are adapted to the technical requirements for printing and production. The completed design is approved by the client.
- Prototype Production and Sample Batches
Based on the approved recipe and packaging, sample batches are produced. Samples are submitted to the client and manufacturers for final approval. Any corrections are made based on the client's comments.
- Preparing for Mass Production
Mass production is launched according to the established plan and schedule. Production is carried out in accordance with quality standards and client requirements. Production processes, quality control, and documentation are monitored..
- Packaging and Logistics
The products are packed and prepared for shipment. Delivery logistics to the retail chain's warehouses are coordinated. Delivery is ensured to meet customer deadlines and orders.
- Delivery to the customer
The finished product is delivered to the retail chain's designated warehouses. After delivery, the order is collected and confirmed. The retail chain then markets the product under its own brand..
